Digibook Active Branding and Target Marketing Campaign

Digibook Active was a successful brand applied to my interactive DVD school yearbook service. An advertisement was comprised using two children explaining the primary and secondary school service details. I decided to stop the service as I correctly predicted that there would eventually be a decline in DVD player ownership. Then I started working on developing the service to work in conjunction with a smart device application.

Whilst in my development stages I discovered that I could possibly integrate augmented reality functionality that could allow pages to literally leap to life with videos, music and animations. My interest in augmented reality has led me to putting this concept on hiatus as I saw the potential in offering this technology to a wider audience.

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